27th June 2008
Baseball Girl Makes Epic Kungfu Catch
Posted by Michael Feng at 23:19 in Humour, InsightWhen this video was placed up on the likes of YouTube and Collegehumor, viewers who saw it were all up in arms shouting: HOLY ****!
Well, guess what - it is a fake. Yes, that’s right folks. Step on right up, for I am going to tell you that it is a Gatorade viral video. Bob Garfield from AdvertisingAge, clearly mentioned the following:
The commercial takes us to a Triple A game between the Tacoma Rainiers and Fresno Grizzlies (televised because … well … Fresno). In the action, the Tacoma batter yanks a hanging curveball deep down the left field line. The ball curls foul into the corner and the Fresno leftfielder doesn’t even make a move on it. But then appears the ball girl, who climbs up the wall in two bounds — Jet Li-style — and spins for a leaping catch.
It’s certainly an amazing fabrication of an amazing play. The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track. This guy is the quintessential play-by-play man, very much like Bob Carpenter of the Washington Nationals, especially with his postscript as the ball girl resumes her folding chair with the bottle of Gatorade at her feet.
Now that is some viral marketing. Element 79 was commissioned to come up with a brilliant product marketing for Gatorade for which they did an excellent job. In fact, there are thousands of comments sprucing up everywhere saying that “oh, it is possible”, and “yeah, my brother’s friend could two-step that wall” - further cementing an urban legend/belief that the trick can be replicated with the right know-how.


