27th June 2008

Baseball Girl Makes Epic Kungfu Catch

Posted by Michael Feng at 23:19 in Humour, Insight

When this video was placed up on the likes of YouTube and Collegehumor, viewers who saw it were all up in arms shouting: HOLY ****!

Well, guess what - it is a fake. Yes, that’s right folks. Step on right up, for I am going to tell you that it is a Gatorade viral video. Bob Garfield from AdvertisingAge, clearly mentioned the following:

The commercial takes us to a Triple A game between the Tacoma Rainiers and Fresno Grizzlies (televised because … well … Fresno). In the action, the Tacoma batter yanks a hanging curveball deep down the left field line. The ball curls foul into the corner and the Fresno leftfielder doesn’t even make a move on it. But then appears the ball girl, who climbs up the wall in two bounds — Jet Li-style — and spins for a leaping catch.

It’s certainly an amazing fabrication of an amazing play. The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track. This guy is the quintessential play-by-play man, very much like Bob Carpenter of the Washington Nationals, especially with his postscript as the ball girl resumes her folding chair with the bottle of Gatorade at her feet.

Now that is some viral marketing. Element 79 was commissioned to come up with a brilliant product marketing for Gatorade for which they did an excellent job. In fact, there are thousands of comments sprucing up everywhere saying that “oh, it is possible”, and “yeah, my brother’s friend could two-step that wall” - further cementing an urban legend/belief that the trick can be replicated with the right know-how.

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13th June 2008

Ticketing System Open to Public!

Posted by David C at 20:53 in Announcement

Hey all!

We’ve upgraded our billing management system as well as included a brand new support page. Our ticketing system is now open to the public, so please feel free to use the system to send us a message.

Our support link on our navigation bar has also been updated to point to our ticketing system.

Cheers!

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12th June 2008

福荣有限责任合伙

Posted by David C at 20:11 in Announcement

That’s right, we have a chinese name!

福荣有限责任合伙

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6th June 2008

A Peek into Google’s Datacenter Infrastructure

Posted by David C at 19:42 in Business, General, Insight

From CNET,

Stephen Shankland writes about Google’s Datacenter Infrastructure and what runs the search/advertisement giant. You have to read it for yourself! Its pretty amazing to finally read about Google and how they operate on the backend.

Here are some quotes,

Google doesn’t reveal exactly how many servers it has, but I’d estimate it’s easily in the hundreds of thousands. It puts 40 servers in each rack, Dean said, and by one reckoning, Google has 36 data centers across the globe. With 150 racks per data center, that would mean Google has more than 200,000 servers, and I’d guess it’s far beyond that and growing every day.

In each cluster’s first year, it’s typical that 1,000 individual machine failures will occur; thousands of hard drive failures will occur; one power distribution unit will fail, bringing down 500 to 1,000 machines for about 6 hours; 20 racks will fail, each time causing 40 to 80 machines to vanish from the network; 5 racks will “go wonky,” with half their network packets missing in action; and the cluster will have to be rewired once, affecting 5 percent of the machines at any given moment over a 2-day span, Dean said. And there’s about a 50 percent chance that the cluster will overheat, taking down most of the servers in less than 5 minutes and taking 1 to 2 days to recover.

The MapReduce reliability was severely tested once during a maintenance operation on one cluster with 1,800 servers. Workers unplugged groups of 80 machines at a time, during which the other 1,720 machines would pick up the slack. “It ran a little slowly, but it all completed,” Dean said.

And in a 2004 presentation, Dean said, one system withstood a failure of 1,600 servers in a 1,800-unit cluster.

Well, if that isn’t amazing, I don’t know what is.

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23rd May 2008

What is Service Oriented Architecture?

Posted by David C at 20:19 in Business, Insight

Ever wondered what’s this whole hoo-ha about Service Oriented Architecture (SOA)? Check out this easy to understand bite-size video that pretty much explains that concept.

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