A total of 37 companies converged at Suntec Convention Centre for a 2-day conference, with key exhibitors that included namesake powerhouses like Friendster, Google, Yahoo! SEA. In addition to that, there were SMEs that were making their presence felt - Comwerks Interactive, i-POP, and Acronym Media. However, the real deal was in the keynotes as well as the various SIG speeches that were held during the event.

There were a couple of interesting sessions that were by-invitation only - of which one of them featured Wendy Cheng and Jeff Ooi in a session titled “Blogging Universe - Building Brand Awareness or Losing Control”. There were other head honchos and key decision makers from various conglomerates that were present at the convention to present their nuggets of valuable insight into a market that has gotten people spending US$25-billion dollars worldwide just on online advertising alone in 2007 (according to statistics revealed by PricewaterhouseCooper’s 7th annual Global Etertainment and Media Outlook report).
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